Our Team

Christina Juarez

General Manager, Texas

CHRISTINA JUAREZ is a sales and marketing professional with over 19+ years of experience in the beverage alcohol industry. She held various regional roles at Brown-Forman, both on and off-premise, including the State Wine Manager TX, Field Market Manager Tequilas, Emerging Brands TX/OK, and on-premise Chain Manager, TX. Christina has contributed to the growth of brands such as Korbel California Champagne, Sonoma-Cutrer Vineyards, Jack Daniel’s, Tequila Herradura, Old Forester, and Slane Irish Whiskey. She has built partnerships with entities such as The Dallas Cowboys, Emmitt Smith, and The Academy of Country Music. Before Brown-Forman, Christina worked on the agency side, managing key customers in Houston and the greater area, sitting on many bar stools and talking about Jack Daniel’s. 

Christina is the daughter of a retired architect (Father) and retired cytotechnologist (Mother) and has two sisters, both in the medical field. Christina’s grandparents owned a C-Store, deli, and sandwich shop in North Houston, where she recalls many nights after the store closed, sitting in the back stock room watching her grandparents and uncles play cards, drink beer, and laugh. Christina credits her grandparents for her passion for building strong customer and partner relationships.  

Christina is a native Texan from Houston and an alumna of the University of Texas at Austin where she studied Geography, Spanish, as well as business courses at the UT School of Business. She resides in Dallas, TX with her mini pinscher, Flaco Juarez.