Our Team

Chris Freeman

Brand Development Director, NorCA & WA

Chris has worked in the Wine, Beer and Spirits industry in the San Francisco Bay area for the last decade. He worked as a buyer for key independent retailers in San Francisco, helping to curate unique, quality focused collections.

On the distributor side, he’s worked for Blueprint Spirits, and Pacific Edge Wine and Spirits, working with suppliers like Ed Hamilton, Haus Alpenz and Leopold Brothers.

Chris has always prioritized integrity in the spirits he buys and sells, and the relationships that he’s built along the way. He relies heavily on education as a means of sales, believing that no one has to drink bad spirits or cocktails, and that great drinks can, and should, be accessible and available to all.

Chris was born in Santa Cruz and now lives in San Francisco with his wife, Chelsea, and dog, Sam. He loves surfing, Haruki Murakami books, and any place with great food and drink.