Altamar Brands Privacy Policy

1. Introduction & Age Restriction

Welcome to Altamar Brands (“We,” “Us,” or “Our”), a U.S.-based importer and distributor of fine spirits. We are committed to protecting your privacy and handling your data transparently.

🔞 Age Restriction Warning:

Our website and services are intended solely for individuals who are of legal drinking age (21 years or older) in the jurisdictions from which they access our site. We do not knowingly collect Personal Information from individuals under the legal drinking age. By using this website, you represent that you are at least 21 years of age. If we become aware that we have collected information from an individual under 21, we will promptly delete it and cancel any related accounts.

2. Information We Collect

We collect information directly from you, automatically through your use of the site, and through our third-party partners.

A. Information You Provide Directly

• Identifiers: Name, email address, postal address (for shipping and billing), phone number, and date of birth (for age verification).
• Commercial Data: Purchase and transaction history for both liquor and merchandise, products viewed, and payment information (processed by third parties).
• Trade Data: Company name, business address, and professional title (for wholesale/trade inquiries).
• Communication Data: Information provided when you contact us, sign up for our newsletter, or fill out a form.
• Contest/Sweepstakes Data: Information required for entry, such as your mailing address and acceptance of contest rules, which may include consent for publicity.

B. Information Collected Automatically (Technical & Usage)

When you visit our site, we automatically collect:

• Internet Activity Data: Internet Protocol (IP) address, browser type, operating system, device identifiers, and pages viewed.
• Usage Data: Time spent on pages, clicking patterns, referring URLs, and interactions with embedded content.
• Tracking Technologies: We use Cookies, web beacons, and similar technologies (like Facebook Pixel or Google Analytics) for functionality, analytics, and advertising.

3. How We Use Your Information

We use your information for the following specific purposes:

• Order Fulfillment: To process your purchases (both liquor and merchandise), manage inventory, coordinate shipping with carriers, and manage returns/exchanges.
• Age Verification: To confirm that all users and purchasers are of legal drinking age (21+).
• Marketing & Communications: To send promotional materials, newsletters, and new brand announcements.
• Contest Administration: To manage contests and sweepstakes, including verifying eligibility, notifying winners, and fulfilling prizes.
• Regulatory Compliance: To comply with state and federal laws related to alcohol importation, distribution, sales, and tax reporting, including long-term record retention mandated by the TTB (Alcohol and Tobacco Tax and Trade Bureau).
• Website Improvement: To monitor and analyze website usage, troubleshoot problems, and improve the user experience.

4. Disclosure and Sharing of Your Information

We share your information with specific categories of third parties necessary to operate our business and handle your transactions:

5. Data Security, Retention, and International Users

• Security: We use commercially reasonable administrative, technical, and physical measures to protect your Personal Information. However, no method of transmission over the Internet is 100% secure.
• Data Retention: We retain Personal Information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law, especially those records necessary for TTB and tax compliance.
• International Users: Our services are provided from and intended for use in the United States. If you access our website from outside the U.S., your information will be processed in the U.S. By continuing to use our site, you explicitly consent to the transfer and processing of your Personal Information in the United States, which may have different data protection standards than your country of residence.

6. Your Choices and Rights

You have the following rights regarding your Personal Information:

• Marketing Opt-Out: You can opt out of receiving promotional emails from us by following the “unsubscribe” instructions in those emails.
• Tracking Technologies: You can generally control the use of cookies through your individual browser settings. To opt-out of interest-based advertising, you may visit the opt-out pages offered by the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
• Access, Correction, or Deletion: You have the right to request access to, correction of, or deletion of your Personal Information, subject to certain limitations (e.g., our legal obligation to retain certain transaction records).

7. Changes and Contact

We may update this policy periodically. We will post the new version on this page with a revised “Effective Date.”

If you have questions or wish to exercise your rights, please contact us at:

Email for Privacy Inquiries: bcummins@altamarbrands.com

Effective Date: 10/1/2025